These words fit strangely together but they sum up my view of marketing perfectly. With social media and the real time web, the cost of market visibility is the lowest that it has ever been. There’s no need to spend a fortune on media buying, you just need to do something worth talking about and you’ve got the world’s attention. Do something that is interesting enough to change someone’s day, and they will tell a friend. Aristotle (ethical behavior) and sometimes a shot of tequila (fun interactive energy) are the umbrellas of opportunity for this to happen.

Oh yeah, you also need to be Innovative, Thoughtful, and Make Something Worthwhile. Easy right?

I don’t think it’s so bad. You can see what I’m working on by checking out the stories section. If you’ve got any ideas, comments, or suggestions to help out, I’d love to hear from you!

Thomas